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[Listening to Armenia]: Hasmik Movsesian is Music of Armenia.

May 7, 2010

By Daniele Faye Sourian Sahr

Let’s say, you wanted to start a collection of Armenian music or decided it was time to attend some live events. Normally, it would take a lot of googling, youtubing, ituning, and the like. But there is one website which opens its elaborate doors onto a treasure of all you could hope to find. It’s called Music of Armenia: user-friendly one-stop searching when it comes to today’s (and some of yesterday’s) Armenian musicians, composers, and music.

Promoter extraordinaire, Hasmik Movsesian, has revolutionized the Armenian music business by creating this new company, and all from a Facebook page she devised in October 2008. Her PR know-how gleaned the possibility of greater realizations from these rudimentary beginnings, and, less than two years later, Music of Armenia is swiftly spreading the sounds of Armenian music across the globe.

Hasmik Movsesian, founder of Music of Armenia

Hasmik.jpg

Credit: Isabella Panattoni

Her successes thus far speak for themselves. Peter Gabriel’s Real World Records recently picked up two talented artists through Music of Armenia. And on the evening of April 30th, she organized a highly successful concert called “The Voice of Duduk” featuring duduk player Tigran Aleksanyan and British multi-instrumentalist Andrew Cronshaw at St. Ethelburga’s Centre in London, where Ms Movsesian herself is based.

A Hasmik Movsesian is as crucial to the music world as any talented performer or songwriter. Without the kind of work she does to create a web of artists concentrated in one place, listeners would miss out on finding pleasurable experiences and gifted musicians would get lost in the media fray (or never make it into the fray at all!). And when it comes to Armenian musicians, especially, Music of Armenia is connecting them from all across the Diaspora and Hayastan, as if to play together in one room, behind a set of grand inviting doors, waiting to be opened by any curious listener.

Check out this Music of Armenia promotional video of Astghik Safaryan, one of Ms. Movsesian’s musical clients and the first pop rock female singer in Armenia. The song is entitled “Meghavor Es” (“You are Guilty”) and set in Yerevan.

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